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Event Technology Trends to Watch
Event technology is constantly evolving, with new innovations emerging all the time. In recent years, we have seen a growing trend towards the use of emerging technologies such as NFC, AR, VR, and facial recognition to create more engaging and interactive event experiences.
Here are a few of the most exciting event technology trends to watch in 2023:
NFC (Near Field Communication)
NFC is a contactless technology that allows devices to communicate with each other when they are held close together. NFC tags can be embedded into a variety of objects, such as event badges, wristbands, and marketing materials.
NFC is being used in a variety of ways at events, including:
NFC is being used in a variety of ways at events, including:
- Check-in: Attendees can tap their NFC-enabled devices on NFC tags to check in to events quickly and easily.
- Networking: Attendees can tap their NFC-enabled devices on each other's NFC tags to exchange contact information.
- Lead capture: Exhibitors can use NFC tags to collect leads from attendees.
- Interactive experiences: NFC tags can be used to create interactive experiences for attendees, such as scavenger hunts and trivia games.
AR (Augmented Reality)
AR is a technology that superimposes digital information onto the real world. AR can be used to create a variety of immersive and interactive experiences for event attendees.
For example, AR can be used to:
For example, AR can be used to:
- Provide attendees with wayfinding assistance.
- Overlay digital information onto event exhibits and booths.
- Create interactive games and experiences.
- Provide attendees with real-time translations.
VR (Virtual Reality)
VR is a technology that creates a simulated environment that the user can interact with. VR can be used to create a variety of immersive and engaging experiences for event attendees.
For example, VR can be used to:
For example, VR can be used to:
- Give attendees virtual tours of event venues.
- Allow attendees to attend virtual events and conferences.
- Create interactive demos and product experiences.
Facial recognition
Facial recognition is a technology that can identify and verify individuals based on their facial features.
Facial recognition is being used in a variety of ways at events, including:
Facial recognition is being used in a variety of ways at events, including:
- Access control: Facial recognition can be used to control access to event venues and restricted areas.
- Check-in: Attendees can use facial recognition to check in to events quickly and easily.
- Networking: Attendees can use facial recognition to identify and connect with other attendees.
- Lead capture: Exhibitors can use facial recognition to capture leads from attendees.
Eventbuoy's Innovative Use of NFC Tags
Eventbuoy is a mobile event app that uses NFC technology to create a more engaging and interactive experience for attendees.
With Eventbuoy, attendees can scan NFC tags to check in to events, network with other attendees, and collect information about exhibitors and sponsors.
Eventbuoy's use of NFC tags is innovative because it allows attendees to interact with the event environment in a contactless way. This is especially beneficial in the post-pandemic era, when people are more conscious of hygiene and social distancing.
Request a demo of Eventbuoy
If you are interested in trying Eventbuoy for your next event, you can sign up for a free trial on the Eventbuoy website. The free trial gives you access to all of Eventbuoy's features, including NFC tag support.
