SMART DEVICES THAT TELL YOU THE TRUTH
Maximize your benefit when you invest in hardware installations; which can include digital displays, kiosks, WiFi routers, NFC or even beacons.
Deployment of technology in ‘SILO’ leads to drop offs in the event journey, resulting in disconnected experiences & repetition of data collection tasks. With the help of wireless technology, and leverage from the EB suite, visitors have a single touch point via their devices to inform, communicate and market to stakeholders.
Events are chaotic, and access to correct information has an impact on the event success during a product launch, networking summit, conference or even a fund raiser.A bread crumb trail of digital consumption of content during the event allows us to predict user preferences and engagement times.
EXAMPLES OF BLENDED EVENT INTEGRATION CAN INCLUDE SIMPLE INTERACTIONS
- Push notification trigger that request a ‘facebook page like’ when a user connects to the Wifi available at event
- Instabooths that send out selfies on twitter,
Large screen digital walls that pull feeds from social media or a private News Feed
- Seamless checkin & access to sessions/programs using RFID- or sensors to authenticate visitors.
Eventually leading to predictive analysis, and a near reality. Know which sponsors or exhibits see better traction throughout the event. Deploy teams more effectively. Once you have the real-time visibility, you can also begin to pair technologies together. Each time an attendee leaves the session or steps into a booth, it creates a virtual log with a time-stamp.