In March 2017, Baleno RS invited 150 journalists to participate in an experience to showcase the reality of ‘Made for Speed’.

HOW DID IT WORK?

  • The Journo was provided with a FitBit Charge 2, which was integrated with EventBuoy apps.
  • Once the Journo entered the car, the Hear Rate monitor was activated via the EventBuoy apps.
  • This action initiated the recording of Journalist heartbeats & provided the NEXA team with a real time feed of the pulse.
  • The apps captured the highest heartbeat experienced by the journalist per lap and displayed the data on a real time-leaderboard.

BEFORE AND DURING - AN EXPERIENCE DESIGN FOR A MOBILE!

HEART RATE MONITOR(HRM)

Track the journos’ heart rate through the heart rate monitor built into an app residing in their Pocket

INTERACT

With sensors deployed on the showcase cars, allow the journos to interact with the cars like they do with humans

SOCIAL AMPLIFICATION:

Incentivise app usage and encourage posting on journos’ social channels in exchange for sweet spots on leader board

LIVE FEEDBACK

Obtain live feedback. Get snippets of their experience by pushing interactive notification their mobile devices

LEADER-BOARDS

A live leader-board ranking against their love for the new Baleno RS

EVENT GALLERY

All Rights Reserved © Black Bean Engagement 2017 | Privacy Policy | Powered by Black Bean Engagement