At the Auto Expo 2016, two cars in particular from the Maruti Suzuki stall grabbed most of the attention.

Continuing that streak, in early 2017, IGNIS, NEXA's first compact crossover & the Baleno RS - a performance variant of the hatchback Baleno was launched at a series of events.

We were engaging with an audience that included automotive journalists, urban drivers and millennials. The IGNIS was launched with a road trip for select journalists in Chennai, followed by NEXA’s famed ELECTRONATION.

A SERIES OF INNOVATIONS IMPROVING ATTENDEE ENGAGEMENT & PARTICIPATION

PRE LAUNCH:

In Chennai; EventBuoy enhances the Journalist Drive for the IGNIS. 80 journalists were brought together to experience a curated experience.

THE OFFICIAL LAUNCH FOR MILLENNIALS:

IGNIS Electronation with ‘house’ music biggest stars, Dannic, Nikhil Chinapa & Nawed Khan to Delhi for a show at the Indoor stadium IGI. For the first time, a launch focussed not only on the car, but an event that resonated with its audience, to bring them closer and make them participate at every step of the process.

HERE'S WHAT HAPPENED -

A flexible platform with apps & mobile dashboards to allow last minute updates to the schedule, & inform Journalists of the different events within the day.

Seamless registration, access the IGNIS highlights, brochures and USP’s at the time of the drive, and get post drive feedback in real-time.
An Isometric photo booth at the Electronation event to engage an audience of millennials.

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